Bar Consultancy
My approach for building a successful bar business
Creative Direction
Every brand has its own story to tell, and I help you tell that story by honing-in on my five brand components listed above. We analyze all aspects of your business and develop a strategy to meet your goals. From content and creative work, to PR and brand connections, I’ll steer your bar in the right direction.
Menu Development
Concept Ideation & Development + Prep & Bar Setup + Drink Execution & Bartender Training
Brand Consultancy
Drink Recipe & Product Development
From new product development brainstorms, to evergreen and occasion-based recipe creation, I’m your guy when it comes to beverage products and drink recipes.
Brand Plan Optimization
As an expert in the bar and drinks industry, I use my knowledge of trends, emerging markets, bars, trade shows, bar talent & more to assist in developing a brand plan where your product wins.
Brand Editorial & Copywriting
Have a brand online education platform, or blog and need a drinks expert to create some enticing content? Yup, I can do that too. Having worked with some of the biggest beverage powerhouses globally, use my editorial experience to develop engaging drinks content for your brand.
Innovation
Using my knowledge of media and marketing, the bar and beverage industries, the editorial world and brands, I work with you find ways to disrupt your industry or category; whether it be through content distribution and experiential marketing, or simply finding the right talent for a key role.
Let’s work together.
Please note that I’m a London-based bar and brand consultancy who works globally.